Our Story

From humble beginnings

Coming from a military background, our founders understand the importance of the intense needs of the military to have high-performing, comfortable, and durable workout gear and fitness apparel to see them through rigorous and intense training sessions. However, time and time again the workout gear that suited these specific requirements were often bulky, unflattering and not stylish.

Why should comfort and quality compromise aesthetics and sophistication?

People perform better when they are looking their best. The positive energy that we all feel when we are looking great can not be beaten. When you feel your best, you train your best.